Fur Is Evil

A compassionate challenge to Google: please ban fur ads.

Fur Is Evil random header image

take action

  • Contact Google and politely ask them to stop advertising fur.
  • If you are an investor in Google, use this contact form.
  • Sign our petition.
  • Share this website address with friends, family and co-workers.
  • If you are a Twitter user, you can get updates on all posts at our twitter feed.
  • For critical updates about our campaign, join our newsletter.
  • Write a letter to the editor of your local newspaper.

FAQ

DOES GOOGLE KNOW ABOUT FUR ON THEIR NETWORK? YES.

Google has been aware of opposition to fur on AdSense since at least 2006, when the good people at Life As a Model started a campaign against fur ads on AdSense. Google’s response made it clear that Google didn’t care too much about fur animals — including dogs and cats, which are now for sale via AdSense all over the world.

IS GOOGLE REALLY MAKING MONEY FROM FUR FARMS? YES.

Fur farms, fur producers and fur traders pay Google directly. We’re not talking about a couple degrees of separation here. We mean: Google earns money directly from fur farms.

IS GOOGLE REALLY MAKING MONEY FROM PEOPLE WHO KILL DOGS AND CATS OPENLY? YES.

Look at our site. Those are not generic graphics from a PeTA campaign. They were downloaded directly from the sites of Google’s paying clients.

ARE DOGS AND CATS REALLY USED IN THE FUR INDUSTRY? YES.

If you do fur, you do cats and dogs. China is now the Superpower of Fur, and dogs (including raccoon dogs) and cats are an inextricable part of the business.


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16 Comments

16 responses so far ↓

  • 1 julie kiernan // Jan 14, 2009 at 12:30 am

    I am so saddened that we, as human beings can even think about this happening. What made us think that we have the right to “torture” another being.

  • 2 duke // Jan 14, 2009 at 10:41 am

    Thanks, Julie, for commenting. The whole purpose of this site is to make more people aware of the reality of Google’s powerful role in advertising these poor animals. 

    I believe that Google has the basic ethical backbone to lead the way on this.

    Thank you for being our first commenter!

  • 3 Lynn // Jan 18, 2009 at 11:11 am

    This just makes me so sad and sick to my stomach… I will never understand how thinking, feeling “human beings” can do this to other living, feeling beings…. this is one of the worst things happening in this world today and I can’t stomach it.

    IT MUST STOP!!!!!

  • 4 duke // Jan 18, 2009 at 3:35 pm

    Lynn,

    I think thinking-feeling human beings do this when we stop thinking and feeling.

    I wish Google would hire a Chief Humane Officer to examine the ramifications fo their business practices.

    A fur farmer told me the other night that he got out of the fur business when exports to America dropped. But he said that recently the business has been picking up again.

    Google AdSense has provided the fur industry with a perfect vehicle to advertise — the ads we’re seeing in Chinese are often Business-to-Business ads — so Google is not only serving ads from retailers (the majority of which you see in English), but also providing a means for fur wholesalers to buy directly from Fur Farms.

    We are not making this up. It is no exaggeration.

    Thank you for your compassion!

  • 5 robin pappas // Jan 22, 2009 at 11:35 am

    wouldn’t a petition be helpful? direct and easy for people to have their voice heard as part of a larger lobby..

  • 6 duke // Jan 22, 2009 at 11:50 am

    Hi Robin,

    Yes, you’re right! A petition is in the works — and will notify everyone when it’s ready to go.

    If you have suggestions for petition software you recommend, please email me at duke AT furisevil.org

    Thanks for commenting!!

  • 7 Phyllis A. Nicolini // Jan 22, 2009 at 10:44 pm

    The socio- and psychopaths that profit from the Google AdSense campaigns need to be outed (just like the sex offenders registry or billboards with names of convicted drunk drivers). I would want to know if this evil lived near me, I wouldn’t let my children near them.

  • 8 Kristen // Jan 22, 2009 at 11:08 pm

    My heart goes out to these poor animals. I am sickened and disgusted by the horrible and cruel treatment they receive, all in the name of profits! I have been a big fan of Google, but was entirely unaware of this dark and ugly side. THANK YOU for putting this information out and giving people a chance to speak-up on this issue. I pray that Google DOES have the backbone to take a stand against this cruelty, and does not choose profits over compassion. Like Lynn, I do not understand how people can do this. It is truly heartbreaking.

  • 9 Suzanna van der Voort // Jan 23, 2009 at 6:03 am

    I became a cyberactivist and every day I see the horrors mankind is doing to our fellow species, the animals. There is no day passing by that I shed tears, that I feel despair and disgust towards my own species: the human race, the so called “thinking persons”. When we do all the evil things to each other, what we are doing to the animals, then we get the death penalty, that is for sure! We should change our way we look to the animals, treat them with dignity, respect and compassion. Animals are sentient beings just like us humans and they can feel pain, agony and stress just like us, humans. You don’t need to like nore to love an animal, the only thing you need to do as a duty, an obligation is to respect all creatures on this planet. Only when we change our attitude towards all animals in the way we should, we can be a nation of civilized humans.

  • 10 duke // Jan 23, 2009 at 9:37 am

    Suzanna,
    Thank you for commenting. Your comments  mean so much to this campaign. Please keep adding your thoughts and feelings. We’re less than two weeks old as a campaign, but there is already so much love and compassion being directed on behalf of these animals, I feel certain that we have the ability to soften the hearts of the members of the Board of Directors of Google and inspire them to partner WITH, not AGAINST, the fur-bearing animals of the world.

    Thank you!

  • 11 duke // Jan 23, 2009 at 9:45 am

    Like you, Kristen, I was really surprised when I started seeing fur ads on Google. I was more shocked when I started looking at the ones for fur farms. In fact, I waited a long time before making the decision to start this. Too long, perhaps. But in that time, the evidence we’re seeing from Google’s clients and the rising number of fur ads appearing all over the place on their network inspired me to just do it. To get over my own fear and just speak up for these animals. 

    Now that several of you have started commenting, it’s getting a lot easier. I know there is a community out there that is as surprised as I was.

    I think and hope it will be a BIG thing if/when Google decides to join many other companies to ban fur. I think it will be a good day for Google, and I will be their number one fan if/when that day comes.

     

  • 12 duke // Jan 23, 2009 at 10:19 am

    Phyllis,

    Thank you for commenting. I’m trying to think of the whole point of this campaign as to increase the amount of sunlight on Google’s role in the fur business and have faith that enough sunlight will make good things grow.

    I actually have a much longer response I want to add here, but I’ll have to get to it a bit later!!!

    Thank you for speaking up on behalf of the voiceless!

  • 13 Nandita Shah // Jan 25, 2009 at 8:06 am

    If google does this openly I am not wrong to be ashamed to belong to this species. We are the cruellest, most greedy species on the planet. though we are paying for it, we can’t see this because we are so motivated by greed. I am a doctor and see people crying in their pains which are nothing compared to what they cause animals to endure.

  • 14 duke // Jan 25, 2009 at 9:41 am

    Nandita,

    A couple years ago, the people at Life of a Model started a campaign to ask Google to stop advertising fur.

    The response from Google was very boilerplate and they did nothing.

    I started seeing the fur farm ads on AdSense, including the fur farm where I found the photo of “Duke” — and it just blew me away.

    As a vegan, I personally don’t make a distintion between any species, but I thought an American company would at least not be in the business of advertising dog fur. However, ever as I write this, Google AdSense is still doing business with fur farms who openly sell dog and cat skin — as well as all the rest of the fur-bearing animals.

    I just looked at the site for the Sharan Project and it seems really wonderful.

    Thank you for adding your voice to this campaign, and that’s for all your wonderful work on behalf of human and nonhuman animals!

     

  • 15 Wanda Perry // Jan 26, 2009 at 10:03 pm

    This rips the heart right out of me. Let google know how you feel, stop using them to search on the web, if we can.
    Write to your legislator, senators, governor, of your state tell them to stop the cat and dog fur trade now.
    If you sign any petitions that go to government agencies, make a comment. If you do not your vote might not be counted, unless you comment.
    I just found this out today….

  • 16 duke // Jan 27, 2009 at 10:42 am

    Hi Wanda,

    Thanks for this important information including comments on petitions. I didn’t know that.

    I will tell you one thing, the comments REALLY matter to the person who started the petition! It immediately gives one a sense of community. 

    To hear other people’s voices speaking up really makes it a lot easier to keep showing up everyday and working on the campaign!

    If you have any ideas for how to make the campaign more effective, please add more info via comments or email me at duke@furisevil.org

    Thank you for your compassion!

     

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