On behalf of the innocent fur animals you profit from, http://furisevil.org challenges you to:
1) remove ALL Google AdSense fur ads from your site and guarantee they don’t re-appear;
If you can’t guarantee they won’t re-appear, then be ethical and
2) remove AdSense from your websites until Google stops advertising fur.
As leaders of the “environmentalist” or “green” media, surely you don’t approve of the sale of the skins of captively bred animals — including cats, dogs, raccoon dogs, mink, marten, sable, fox — kept in disgusting, inhumane, ecologically-disastrous conditions only to be freed on the day they are skinned alive?
(Oh, and that whole skinning alive thing? It’s not a myth. We’re talking to fur farmers. They do it. All the time. In fact, the farmers we’ve talked to don’t even possess the ability or knowledge of how to do it any other way.)
If you remain silent and take no action, your silence is hereby noted for posterity to see how little the leaders of the environmental media really care about one of humanity’s most barbaric forms of cruelty to animals.
Your commitment to environmental ethics are dying a horrific death in small fur farm cages all over the world, and there is nothing humorous or hip about it.
(And don’t lay all the responsibility on Google. Surely, you’re accepting the AdSense checks they mail to you every month.)
Please be Compassionate and Do For These Animals What They Can Never Do For Themselves: SPEAK.
We dare you to be decent,
Duke
http://furisevil.org
NOTE: The text of this post has been sent to multiple emails at treehugger, animal planet, planet green, grist and ecorazzi, with an invitation from them to response with any comments or reaction here.
If you doubt Google profits from dog or cat skins, look in the header and ask yourself what you see. This is a WYSIWYG campaign. ("What You See Is What You Get.") 
4 responses so far ↓
1 duke // Jan 22, 2009 at 2:03 pm
Via TWITTER, Animal Planet responded to our question about why they are advertising fur:
“good question
Noticed your @ yesterday & we have placed the word ‘fur’ on our block list, change will take effect in 24 hours.”
2 JulieAnn Zserdin // Jan 25, 2009 at 11:51 am
fur is cruel and any advertizing for it is the same as if you did the killing and skinning your self. these ads need to be banned.
3 duke // Jan 25, 2009 at 12:39 pm
Thanks, JulieAnn, for your comment.
In the case of fur, the people of China (now the superpower of the world’s fur production) pay a very steep price for China’s role in fur. Fur Farms are not pretty places. And fur farms in a country with absolutely no animal welfare laws at all… well, the reality is brutal.
But part of this campaign is to try to redirect our focus OFF China and back to the people who are driving the world fur industry. From Russia to Europe to New York City to Hollywood to Mountain View, California, the players in the fur business are all connected.
Google could do an amazing thing if they banned fur from AdSense — because there is no other advertising network that is so ubiquitous and popular.
By the way, even though Animal Planet said they would remove fur ads from their site, a full 48 hours later (they said 24 hours), the fur ads are still showing.
By the way, the people, like you, who have commented and contacted us via email are amazing.
You know, if just a handful of you good people toured some fur farms with me, you’re the kind of people whose compassion and passion could very likely convert fur farmers into getting out of the business.
So, I’m thinking we ought to be able to convert Google too!
In fact, if Google bans fur, our next project is something we’re calling “Project Lavender,” which is to help other friends implement studies on “replacement industries” for fur farm-intensive regions where the local economies lack the business relationships or ability to develop new non-animal exploitating industries. There are growing examples around the world of places where exploitation of animals was replaced by non-exploitative industries and resulted in greater profit, less pollution and happier communities.
The phrase “Project Lavender” comes from a story of a dairy farm that converted to producing lavender and ended up with more profit, less pollution and a happier surrounding community.
After talking to a former fur farmer the other day — who had a complete change of heart about his former profession – I no longer believe that something like Project Lavender is too idealistic.
Thanks for adding your voice to this campaign. It really helps!
4 Pauline // Jan 28, 2009 at 8:07 am
http://www.msnbc.msn.com/id/27284840/
tainted pet food.
They say every cloud has a silver lining, the only good from this latest Chinese horror is that the dogs escaped the LIVE SKINNING process of the hideous Chinese Fur trade. Their death would not have been pleasant but much better than what their fate would have been at the fur farms had they lived.
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